Job title: Digital Marketing Manager
Job type: Permanent
Emp type: Full-time
Industry: Sales and Marketing
Salary type: Annual
Salary: Negotiable
Job ID: 43747

Job Description

 

Location: Edinburgh, Glasgow or Dundee
Employment Type: Full-time
Hybrid working available

About the Opportunity

We are seeking an experienced Digital Marketing Manager to lead and develop digital activity across a dynamic professional services organisation, with the role able to be based in either Edinburgh, Glasgow or Dundee. This is a strategic and hands-on role where you’ll work closely with senior leadership, business development and marketing teams to enhance brand presence, deliver data-driven campaigns, and support growth objectives across multiple service lines.

You will play a key part in shaping how the firm engages with clients, improves digital performance, and drives measurable results across all online channels.

Key Responsibilities

Digital Strategy & Campaign Management

  • Plan, deliver and optimise integrated digital campaigns across paid search, paid social, email and web.

  • Contribute to ongoing digital roadmap development and support broader strategic marketing discussions.

  • Drive innovation, ensuring digital activity is insight-driven and aligned to brand and business goals.

CRM Leadership

  • Design and deliver targeted CRM and email marketing campaigns.

  • Lead segmentation, automation and customer journey improvements across CRM tools.

  • Support best practice adoption to strengthen client follow-up and lead generation processes.

Paid Search Management

  • Lead paid search strategy, working with internal teams and external agencies.

  • Manage campaign structure, optimisation and reporting across platforms such as Google Ads and LinkedIn.

  • Identify new opportunities to improve ROI and reach priority audiences.

Website, SEO & Content Performance

  • Support website development, ensuring SEO best practice is applied to improve visibility and UX.

  • Collaborate on content planning and optimisation to enhance engagement and conversion.

  • Use analytics to inform strategy and improve performance across digital touchpoints.

Social Media Management

  • Oversee social media presence and coordinate content planning, scheduling and reporting.

  • Deliver engaging and consistent activity that enhances brand reputation.

  • Provide internal training to support confident social media use across the organisation.

Content Development & Digital Advertising

  • Contribute to the creation and management of digital content including video, infographics and interactive assets.

  • Ensure content is targeted, on-brand and optimised for each platform.

Data, Analytics & Reporting

  • Produce regular performance reports with clear insights and recommendations.

  • Use analytics tools to drive improvements in visibility, engagement and lead quality.

  • Share insights with wider marketing and BD teams to support decision-making.

Collaboration & Supplier Management

  • Work with internal teams (e.g., IT and operations) to support delivery of digital tools and platforms.

  • Manage relationships with digital agencies and external suppliers.

  • Oversee online review-site activity to support reputation management.

About You

We’re looking for someone who brings:

  • Strong analytical, organisational and communication skills.

  • A proactive, collaborative mindset with a passion for digital innovation.

  • Proven experience in CRM strategy, segmentation and automation.

  • Significant experience managing paid search campaigns across Google Ads and LinkedIn.

  • Proficiency in SEO, PPC and digital analytics (e.g., Google Analytics, Tag Manager, SEM tools).

  • The ability to build strong, productive relationships with stakeholders and suppliers.

  • At least 5 years’ experience in a digital marketing role—ideally within professional services.